Privacy Policy

2A. Information Collected Through Meta Platform Integrations

In addition to the information described above, we collect Personal Information through our integrations with Meta Platforms (Facebook, Instagram, and related services). This section describes what data is collected, how it is used, and your rights concerning such data.

2A.1 Meta Pixel and Tracking Technologies

Our Website uses the Meta Pixel (formerly Facebook Pixel), a snippet of code provided by Meta Platforms, Inc. The Meta Pixel collects the following data when you visit our Website:

• HTTP header information (IP address, browser type, page location, document referrer, and user agent)
• Pixel-specific data such as the Pixel ID and the Facebook Cookie
• Button-click data, including any labels of those buttons and the pages visited as a result of clicks
• Form field data (field names such as "email," "name," "phone") when you submit enquiry or contact forms
• Page metadata and browsing behaviour on our Website
• Device information including operating system, hardware version, device settings, and device identifiers

This information is transmitted to Meta Platforms, Inc. and is used to measure the effectiveness of our advertising, deliver targeted advertisements on Facebook and Instagram, build custom and lookalike audiences, and perform analytics on user interactions with our Website and advertisements. The Meta Pixel may also utilise Advanced Matching, which hashes and sends additional user data (such as name, email, and phone number) to Meta for improved attribution and targeting.

2A.2 Facebook and Instagram Lead Ads

We may run Lead Ad campaigns on Facebook and Instagram that allow you to submit your information directly within the Meta platform without visiting our Website. When you interact with our Lead Ads, the following information may be collected:

• Full name
• Email address
• Phone number
• City, state, or location
• Any additional information you choose to provide in the form (e.g., service requirements, building type, number of floors)

This data is transmitted to L.T. Elevator Limited through Meta's Lead Ads system (and may be integrated with our CRM tools). By submitting a Lead Ad form, you consent to L.T. Elevator Limited receiving, storing, and using the submitted information to contact you regarding our products and services, send you relevant promotional materials, and follow up on your service enquiry. Your Lead Ad data is subject to both this Privacy Policy and Meta's Privacy Policy.

2A.3 Custom Audiences and Lookalike Audiences

We may use Meta's Custom Audiences feature to deliver targeted advertisements to existing customers or prospects. This involves:

• Customer List Custom Audiences: We may upload hashed (encrypted) versions of customer data (such as email addresses or phone numbers) to Meta. Meta matches this data against its users to create an audience for targeted advertising. The uploaded data is hashed prior to transmission and Meta deletes the matched and unmatched hashes after the matching process.
• Website Custom Audiences: Using the Meta Pixel described in Section 2A.1, we may create audiences of users who have visited specific pages on our Website or taken particular actions (e.g., submitted an enquiry form).
• Lookalike Audiences: Based on the Custom Audiences described above, Meta may create Lookalike Audiences of users with similar characteristics to help us reach new potential customers. No Personal Information from our customer lists is shared with other advertisers in this process.

You can opt out of being included in Custom Audiences by adjusting your advertising preferences in your Facebook or Instagram account settings, or by contacting us directly at info@ltelevator.com.

2A.4 Social Media Interactions

When you interact with our official Facebook or Instagram pages (by liking, commenting, messaging, or following), Meta may share certain information about your interaction with us, including your public profile name, profile picture, and the content of your interaction. We may use this data to respond to your queries, improve our social media content, and analyse engagement. The processing of data on Meta Platforms is additionally governed by Meta's Privacy Policy.

In addition to the above, your Personal Information may be shared with Meta Platforms, Inc. (headquartered in the United States) through the integrations described in Section 2A. Such transfers are made in accordance with applicable data protection laws and Meta's data processing terms. By using our Website or interacting with our advertisements on Meta Platforms, you acknowledge that your data may be processed in jurisdictions outside India, including the United States, where Meta's servers are located. We take reasonable steps to ensure that any such transfers comply with the Digital Personal Data Protection Act, 2023 and other applicable Indian laws.

In relation to data collected through Meta Platform integrations, you have the right to:

• Request a copy of Personal Information collected via Lead Ads or Meta Pixel tracking by contacting us at info@ltelevator.com.
• Opt out of Meta Pixel tracking by adjusting your browser cookie settings or using Meta's off-Facebook activity tool at Off-Facebook Activity.
• Opt out of Custom Audience targeting by adjusting your advertising preferences in your Facebook/Instagram settings.
• Request deletion of Personal Information submitted through Lead Ads by contacting our Grievance Officer.

9A. Data Retention

Personal Information collected through our Website and Meta Platform integrations is retained only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Specifically:

• Lead Ad submission data is retained for a maximum of 90 days on Meta's servers and is stored in our systems for as long as required to complete the service enquiry or customer relationship.
• Meta Pixel data and Custom Audience lists are retained in accordance with Meta's data retention policies and our advertising needs. Custom Audience lists are automatically refreshed or deleted as per our campaign schedule.
• You may request early deletion of your data at any time by contacting our Grievance Officer.

This Privacy Policy is designed to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the rules framed thereunder, as applicable. In accordance with the DPDP Act:

• We act as a Data Fiduciary with respect to the Personal Data we collect and process.
• You, as a Data Principal, have the right to access, correct, and erase your Personal Data, the right to nominate another individual to exercise your data rights, and the right to grievance redressal.
• We process your Personal Data only for lawful purposes for which you have given consent or which are deemed legitimate under the DPDP Act.
• We will obtain your verifiable consent before processing your data, particularly for purposes involving targeted advertising through Meta Platforms, and you may withdraw your consent at any time by contacting our Grievance Officer.
• Cross-border transfer of data to Meta Platforms, Inc. (United States) is conducted in compliance with the provisions of the DPDP Act regarding transfer of Personal Data outside India, unless such transfer is restricted by the Central Government.

11A. Your Rights and Choices Regarding Meta Data

We respect your right to control how your data is used across Meta Platforms. You may exercise the following choices at any time:

• Opt out of targeted advertising: Visit Facebook Ad Preferences or Instagram Ad Settings to manage your advertising preferences.
• Review Off-Facebook Activity: Use Meta's Off-Facebook Activity tool to view and control data that businesses (including L.T. Elevator Limited) share with Meta.
• Disconnect future activity: You may disconnect future tracking activity from L.T. Elevator Limited through the Off-Facebook Activity tool.
• Withdraw consent: You may withdraw consent for data processing at any time by writing to our Grievance Officer at info@ltelevator.com. Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.
• Request data erasure: You may request the deletion of your Personal Data from our systems, subject to any legal retention requirements, under Section 12 of the DPDP Act, 2023.